Sponsoring creates an image. The influencing factor increases, depending on how small the difference between the individual, competing products or services is. Every sport has its very own image. Since services and corporate identity vary from company to company different sports may be considered for sponsoring. In formula motorsport there are sponsoring companies that work in wholly different markets. They take advantage of this sport’s very high profile. You will find sponsors or rather sponsoring activities from sectors like foodstuffs, drinks and tobacco, fashion, hardware & software, consumer electronics, optical instruments and last but not least from the diverse car industry sectors and their suppliers. These companies benefit from the diverse image of formula motorsport.

Consumers especially associate terms like:  

• Speed, Innovation
   
• Perfectionism, High-Tech
   
• Action, Dynamics
   
• Big Business, Prestige, High Society
   
• Exclusiveness, Modernity, Aesthetics

This diversity shows the high profile of this fast sport. Furthermore, no other sport enjoys such a high acceptance regarding sports advertising like motorsport (survey by Naether Group, Hamburg). Unlike for example show jumping where billboards are often considered annoying a formula racing car is only considered beautiful with colourful logos and product names. Can you imagine a snow-white racing car? Sponsoring is a give-and-take relationship. Even though a company presents itself as a sponsor, sponsoring cannot be compared to patronage or corporate giving. Sponsoring in formula motorsport is very exclusive and should be included in the communicative activities of a venture:    
 

• Addressing the target group with both advertisements and brochures
   
• Publication of racing successes of sponsored drivers and cars
   
• Posting of photos and posters in offices and canteens
   
• Invitation of business partners and valuable customers to racing events

We offer our partners incentive campaigns with and for your customers:
 

• Catering in the paddock - Hospitality
   
• Presence of racing drivers with or without racing cars at sponsoring events
   
• Driver training - Organisation of rides in the racing car at a circuit

Please do not hesitate to contact us if you are interested in presenting your company, your products and services:

Dirk Jenichen
Kieler Straße 2
D-16341 Panketal

Telephone  +49 30 9445930
Telefax  +49 30 94519581
Mobile  +49 171 2781419

eMail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it